Çelebi Hizmet Gıda İşletmeleri Turizm Sanayi ve Ticaret A.Ş., the Little Caesars franchise in Turkey, was set up in 1996 and represents an important venture on the part of Çelebi into the fast food industry. Founded in Detroit in 1959, Little Caesars has nearly 3,000 restaurants around the globe and is the world's third biggest pizza restaurant chain. With decades of international experience in many countries of the world outside the United States, Little Caesars chose Çelebi for its service quality attitudes and approaches when making its venture into Turkey. While pursuing rapid but sound growth on the one hand, Çelebi organizes all its activities to ensure the highest quality in both products and services. All of the ingredients that are used in Little Caesars restaurants in Turkey are obtained from the country's leading food-industry companies, are meticulously prepared, and are under the close supervision of Little Caesars food engineers at every stage of the process.

The pizzas on the Little Caesars menu have options that allow them to appeal to every possible taste. The salads, freshly prepared each day, also offer a range of delicious options. Çelebi is a successful representative of Little Caesars with the service know-how that it has acquired in bringing the quality of its restaurants to homes and places of business through its delivery service. The Company's basic principle is to provide high-quality products under conditions more economical than those of its competitors while adhering to a service approach that aims at 100% customer satisfaction and creates Little Caesars "fanatics".